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Workshop on "unfair and misleading commercial practices - challenges in consumer protection"
November 23, 2009. Villa la Fonte, EUI, Florence, Italy
Arranged by Professor Hans-Wolfgang Micklitz and the Working Group of European Private Law, European University Institute in collaboration with the FairSpeak Project Group, Copenhagen Business School.
Workshop description:
The workshop addresses some of the challenges in protection consumers from unfair and misleading advertisiong - with the food industry as a case study. The methods of legal regulation are approached from both a legal (section 1) and an interdisciplinary (section 2) angle.
SECTION 1: Unfair Commercial Practices
Description: This section will focus on the UCPD, with emphasis on the impacts of the VTB-judgement. In the VTB-judgement, based on the principle of full harmonisation, ECJ found that vommercial practives can only be prohibited pursuant to the general prohibition of the UCPD, considering the specific circumstances of a commercial practicce, or pursuant to the "black-list" of the directive. Member States are thus precluded from prohibiting certain practices per se.
The VTB-Judgement: " Much to do about nothing - but the real questions about the UCPD are still on the table."
Pr. Dr. Jules Stuyck, University of Leuven
>> click here for ppt presentation (pdf)
A critical perspective on the VTB-judgement.
Associate Professor Jan Trzaskowski, Copenhagen Business School
>> click here for ppt presentation (pdf)
Sales promotion between aggressiveness and unvertainty - the VTB.
Pr. Dr. Johen Glöckner, University of Konstanz
PhD student Marcin Rogowski, European University Institute
>> click here for ppt presentation (pdf)
SECTION 2: Fair and unfair presentation of food
Description: In this section some key results of the work carried out by the Danish Group, FairSpeak, will be reported. The FairSpeak project aims at "transporting" the legal conception of likeliness to mislead into more operational terms and ultimately to develop experimental tools for testin the misleadin potential of labeling.
Methods of legal regulation and a study of Danish cases 2002-2007 concerning misleading presentation of food.
Prof. Peter Møgelvang-Hansen, Copenhagen Business School
>> click here for ppt presentation (pdf)
What's in a (food) name? From consumer protection to cognitive science - and back.
Associate Professor Viktor Smith, Copenhaguen Business School
>> click here for ppt presentation (pdf)
Eye-tracking consumers' visual attention: What do consumers actually look at on food labels?
Associate Professor Henrik Selsøe-Sørensen, Copenhagen Business School
Assistant Professor Jesper Clement, Copenhagen Business School
>> click here for ppt presentation (pdf)
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